As I prepare for my Fall 2010 eMarketing class, I find myself wracking my brain to incorporate a variety of learning techniques that will keep students engaged. The standard PowerPoint lecture is dead. Today, students need stimulation and variety to keep them engaged (and awake). I use videos, discussions, games, animated presentations and activities to illustrate learning objectives. And then, it hit me… marketers need to think the same way when delivering online presentations!
The monologue is yesterday. We need to create dynamic dialog between all parties. That means a webinar should involve the everyone on the line – the coach, the presenter(s) and the audience. How? Here are a few ideas:
- Take a poll
- Have multiple speakers or use a panel
- Use multimedia such as videos to illustrate a point
- Have a contest where participants get points for questions
- Incorporate humor
- Use case studies
What other ideas do you have to make a webinar engaging and effective? Please share.
